BRAND IDENTITY // PACKAGING DESIGN

Small Batch

// The term “small batch” evokes a sense of artistry and attention to detail. At Granville Island Brewery, this concept comes to life in every handcrafted brew. Nestled in their original brewery in Vancouver, BC, the skilled artisans meticulously create small batches of beer, each brimming with flavor and character. When Granville Island Brewery approached Wasserman for a packaging design system, we embraced the challenge.

Our Strategy: Flavorful Variety

// Granville Island Brewery’s vision was clear: to delight beer enthusiasts with a diverse range of flavors. Our strategy? Release a different small batch flavor every month. From hop-forward IPAs to rich stouts, each brew tells a unique story—a testament to the brewery’s commitment to innovation.

From concept sketches to final mockups, I ensured that each label captured the essence of the brew within. It was more than design—it was storytelling through visuals.