BRAND IDENTITY // PACKAGING DESIGN

Small Batch

The term “small batch” evokes craftsmanship and meticulous attention to detail—qualities that define every brew at Granville Island Brewery. Operating from their original location in Vancouver, BC, the brewery’s skilled artisans create handcrafted beers rich in flavor and character.

When Granville Island Brewery approached Wasserman for a packaging design system, Bruno was part of the team that embraced the challenge. He helped translate the brewery’s artisanal spirit into a visual identity that honored the small batch philosophy while standing out on shelves.

The Design Vision: Flavorful Variety

Granville Island Brewery set out with a clear vision: to captivate beer enthusiasts through a diverse range of flavors. The strategy centered on releasing a new small batch brew each month—from bold, hop-forward IPAs to smooth, rich stouts—each crafted to tell its own story and reflect the brewery’s spirit of innovation.

Bruno played a pivotal role in bringing this vision to life. From initial concept sketches to final mockups, he ensured that every label visually embodied the character of the brew. His approach went beyond design—it was storytelling through visual identity.ls.