UX DESIGN // VISUAL DESIGN

Season 2022

// 2022 League of Legends Season embraced the game’s core differentiator - its competitive spirit - and ignite interest in global players and esports fans. The task was to bring a fresh look at Season and what it should mean to the players.

I was the Senior Visual Designer responsible for the marketing launch of Season 2022, designing the Brand Identity, Key Arts, and UI Visual Targets. I worked collaboratively with large teams to deliver a delightful and immersive experience to the League of Legends community.

The updated Season Start 2022 logo appears in burnished gold metal that is scarred and battle-worn with nicks and scratches. The logo holds its own when paired with game art, and functions just as well in 2D, appearing in different colors or with a metallic sheen, or as a “sponge” for game-related imagery.

Teaser
Countdown

\\ To cultivate anticipation and ignite curiosity, the interstitial screen blazed daily, becoming an incandescent stage of pure excitment.

Hub UX
+Visual Design

// The Season 2022 in-client hub allowed players to search, browse, preview, and purchase the wide variety of monetization features using fewer clicks. Players had the flexibility to switch between Riot’s portfolio of games and products, following the Season 2022 live events in real time.