BRAND IDENTITY // VISUAL DESIGN

Dojo Website

// Dojo, a Canadian retailer specializing in mixed martial arts gear, approached our studio with an intriguing challenge. Their request was clear: create an e-commerce store that not only showcased their products but also captured the very essence of their brand—craftsmanship, precision, and unwavering attention to detail.

Dojo lettermark is clean and simple in its communication. The sharp cut corners signature acts as a discoverable. The color swatch mixes the traditional black & white with a secondary bright warm red tone.

Minimalistic
Aesthetics

\\ I stripped away the unnecessary clutter, allowing the products to take center stage. Clean lines, ample white space, and a judicious use of typography ensured a seamless browsing experience.

Mixed martial arts is about movement, energy, and discipline. I curated high-impact visuals—action shots of fighters, close-ups of gear, and the raw intensity of the training arena. These images not only adorned the product pages but also served as visual cues throughout the site.

Streamlined Sophistication

// I prioritized user needs. Quick filters for different martial arts disciplines, size guides, and personalized recommendations made the shopping journey effortless.

Whether viewed on a desktop, tablet, or mobile device, the Dojo website adapted seamlessly. Fluid grids, flexible layouts, and intuitive navigation ensured a consistent experience across platforms.