UX DESIGN // VISUAL DESIGN

Cold Shots
The Dewer

// Molson Canadian aimed to introduce their fresh medium-bodied Cold Shots brew to millennials and design a digital experience that would be both iconic and unforgettable.

Molson envisioned an immersive app that would complement the beer, providing exclusive content and engaging features. Our challenge was to seamlessly integrate the packaging design with the app interface, creating a cohesive user journey.

Cold Shots App: Bridging Physical and Digital together

\\ The Dewer App was our bridge between the tangible and the virtual. Users could scan the QR code on the can to unlock behind-the-scenes footage, interactive games, and personalized playlists. Augmented reality labels transformed the can into a portal of discovery—each label revealing a different facet of the brewing process or Molson’s history.