UX DESIGN // VISUAL DESIGN

Cold Shots
The Dewer

Molson Canadian set out to launch their medium-bodied Cold Shots brew with a bold digital experience tailored to millennials. The vision was to create an immersive app that complemented the beer, offering exclusive content and engaging features that captured the brand’s energy.

Bruno played a key role in this initiative, helping to design a cohesive user journey that seamlessly integrated the Cold Shots packaging with the app interface. His work ensured that the visual identity translated fluidly across physical and digital touchpoints, delivering an experience that was both iconic and unforgettable.

Cold Shots App: Bridging Physical and Digital together

The Dewer App served as a bridge between the physical product and a rich digital experience. Bruno helped design an interactive platform where users could scan a QR code on the can to unlock behind-the-scenes footage, personalized playlists, and engaging mini-games. Augmented reality labels added another layer of immersion, turning each can into a portal that revealed unique insights into Molson’s brewing process and brand history.